Just Branded

Published Monday, November 22nd, 2010 in Blog
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Molly

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Molly

Mollye’s mother once cleaned out an entire closet just so Mollye could go in and color the walls. Presto…a creative artist was born. She constantly dreams of ways to make design projects crisp and dynamic. Meanwhile, she’s a whiz at coordinating print production. Just don’t ask her to clean her desk … it looks like a bomb exploded, yet she’ll know if something has been moved. It’s a creative thing! Molly's Profile

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Just Branded

I am Griffin’s most recently married team member.  While in the process of planning my wedding, at work, Griffin was re-branding a number of clients. Comically, I realized changing your corporate identity is a lot like getting married.  See chart below.

Getting Married

Changing your Corporate Identity

Thinking about getting married. Deciding you are ready to make a big life change

Thinking about revamping your corporate identity (initially your logo)

Getting Engaged

Making the commitment to re-brand

Setting a date

Hiring the right firm
(uh-hum … Griffin)

Planning … from dress to guests. Trust me, there are many details. But, don’t worry, your friends and family will be there to help more than you imagined!

Planning … from discovery to design.
The right agency will be there every step of the way. Providing you the knowledge, statistical data, and re-branding know how.

There will most likely be a moment where you look back at the single life you had. You remember the life you are planning to put behind you and you find yourself saying, "remember when".  We coin these night’s “bachelor” and “bachelorette” parties.

(Sometimes, weddings get called off here…luckily I fall in the below statement.)

Ultimately your love for your fiancé will get you through the process, no problem.

There will most likely be a moment where you look back at the original business logo. The one on your stationery and embroidered shirts, the one you are emotionally attached too. You will analyze your brand equity, your place in the market, and the need for change.

(Sometimes,  re-branding ends here, and companies decide not to change)

Ultimately your firm will help guide you through this questioning process, keep your end goals on the table and your project on track.

The Big Day

The Brand Roll Out

With the right partner (your future spouse/the right agency) this process should be fun and exciting every step of the way! Hopefully in the end, both a strong marriage and strong corporate identity will continue to grow and evolve as years pass. I wouldn’t wish an ugly divorce like The Gap on anyone!